Your website is an essential tool in your overall business marketing activities. But just having a website is not enough. You must employ some internet marketing in order to attract qualified visitors, potential customers, to your site. We specialize in local internet marketing to attract local visitors to your site.
It’s a fact, search engines are the primary method of finding stuff online. And it holds true for people looking for local businesses too. This search traffic represents highly qualified traffic. People in the process of actively searching for a website want something to satisfy their needs. Most of them want to buy a product or a service to fulfill that need. If they can easily find your site then you get their business.
We are experts in search engine optimization, keyword analysis, traffic analysis and internet user behavior. Let us apply these skills for your small business and your local internet marketing activities.
Search Engine Optimization
Your website needs to appear on the first page of search results to attract visitors. And it must do so for the right sets of keywords that people are searching for. With our help your website will be well positioned for your best keywords to attract local web surfers.
Search Engine Optimization (SEO) is the process of targeting and optimizing a website for its most important keywords. It requires a deep understanding of search engines and their criteria for ranking web pages. We of course have those skills and by applying our proven techniques to your website your business will benefit by allowing local people to find you and become new customers.
Google Maps Optimization
Google Maps has quicly become an important traffic source for local businesses. The Maps “Local 10 Pack” now appears at the top of many local type searches in the main Google search results. Ranking well here is important as it is often the first thing a searcher see’s. Ranking well in both oraganic search (the main results) and Maps search means your website is maximizing it’s exposure to potential customers.
There is quite a different process invloved for ranking high in Maps results. Our Google Maps optimization services (link to our other website) can help your local business get teh exposure it needs to be the local leader in your market.
Pay Per Click Advertising
For those that don’t know, the main results you see in a search engine are obtained freely. These are known as the ‘organic’ search results. Ranking well for your keywords in organic results is the realm of SEO. It can take a considerable amount of time and effort to achieve. But there is a short cut.
Pay-Per-Click advertising (PPC) can place you right up front immediately for the keywords you choose. The catch is in the name of this service, pay per click.
Search engines offer sponsored space on their pages, sometimes a few at the top and often those on the right hand side are the sponsored search results.
You create a small add, choose your keywords where you want the ad to appear, and bid on how much you want to pay for every click on your ad. PPC advertising can produce immediate results and it can be used as a tool to test keywords. But it can be tricky and the learning curve can get expensive.
We can help develop and manage your PPC campaign. Our Keyword research tools can help find the best performing keywords and phrases. Our copywriters can create compelling ads that attract clicks, and they can create a great landing page for those ads that help to increase conversion rates.